Pantone Color Of The Year, the difference between 2022 & 2023. Magentaverse — made for the Metaverse.
Ah, Pantone colors — the colors that bring life and vibrancy to the world around us! Every year, Pantone announces its Color of the Year, which sets the tone for the year ahead. This year, we got the ultra-inventive and creative Very Peri for 2022, and for 2023, we’re being energized and inspired by Viva Magenta!
More about the Pantone Color of the Year:
Each year, Pantone’s Color Institute™ evaluates global trends to determine the Pantone Color of the Year. This selection process incorporates a broad range of influences, such as the entertainment industry, art collections, fashion, lifestyle and socio-economic conditions, new technologies, and even upcoming sporting events. For 24 years, this chosen color has impacted product design and purchasing decisions in multiple industries, including fashion, home furnishings, industrial design, and graphic design.
It’s an annual announcement that signals a shift in the current cultural landscape. It is a sign that something new is on the horizon, and it can serve as a powerful tool to inspire creativity and influence the design world. This year, Pantone has introduced the colors 17–3938 Very Peri and 18–1750 Viva Magenta for 2022 and 2023 respectively. Both colors are bold and vibrant, but there are distinct differences between them that are worth exploring.
Very Peri, which was announced for 2022, is a daring and inquisitive shade that encourages a creative spirit. It’s perfect for those of us who are living through a time of transformation, and need a light to guide us through the changes. This shade is full of carefree confidence and will encourage personal inventiveness. It's an uplifting shade of blue-purple that is meant to inspire creativity and personal inventiveness — symbolizing transition and hope for the future.
Viva Magenta, which was announced for 2023, is an empowering shade that encourages experimentation and self-expression. This shade is inspired by the natural dye of cochineal, and is a beautiful reminder of our connection to original matter. Viva Magenta is a strong and vibrant shade that will bring joy and optimism to our lives.
This Viva Magenta also comes with a metaverse — “Magentaverse” experience, created by Huge using AI tool Midjourney.
When compared side by side, the two colors represent the opposite ends of a spectrum. While Very Peri symbolizes an inward-looking mentality and a desire to explore the unknown, Viva Magenta is a color of outward-looking energy and enthusiasm. It is a color of connection and inclusivity.
Ultimately, both of these colors have the potential to be incredibly influential in the design world and they will no doubt have a lasting impact on the creative landscape for years to come. So, whether you’re feeling inspired by Very Peri or energized by Viva Magenta, we can all agree that Pantone’s Colors of the Year are always beautiful and inspiring. They give us the opportunity to be creative and foster a sense of joy and optimism in our lives. Here’s to the colors that make the world a more vibrant place!
P.S. Let’s also take a look back at the Pantone Colour of the Year series of the past.
Read more here:
https://www.pantone.com/uk/en/articles/color-of-the-year/what-is-viva-magenta